We have all seen that Apple really cares about making their products accessible to people with all abilities. It started with VoiceOver, next was Guided Access, then Switch Control and many other iOS and OS X features focused on specific needs or based on universal design. There have also been clear signs that Tim Cook personally cares about making sure Apple’s devices work for everyone. Yesterday we experienced this first hand.
On his way to the European Startup Fest, Tim Cook stopped by our office yesterday. One thing that became totally obvious is that he really cares about more than the bottom line. We had some great conversations with him about the apps we make and how they make a difference to our shared user community. We also spoke about the challenges of truly supporting multiple languages in symbol-based Augmentative and Alternative Communication (AAC) apps. He had excellent questions and clearly not only values the work we do, but was eager to learn more about how the software is used in practice as well as the unique challenges our users face.