Why are videos limited to 30 seconds or less?

The reason we limit the length of video to 30 seconds or less is that stories with video can get large without the user realizing it. Large stories with large videos can cause problem for users in terms of performance and space on their device. We chose a relatively safe margin so that users on older devices will have a good experience. Additionally, short videos fit best with the purposes for which Pictello was designed and will in general lead to a better experience. Users can crop longer videos to create shorter videos after taking a video or during import of an existing video. We may consider increasing the length of video in a future update, but right now we feel 30 seconds offers a good compromise of performance and usability. 


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